Why sell on your own website instead of a marketplace?

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At WeShip, we're a logistics company focused on helping startups manage their shipments efficiently and cost-effectively. As part of our work, we want to help startups make important decisions about your business, such as where to sell your products.

In recent years, many startups have chosen to sell their products on marketplaces such as Amazon or Mercado Libre instead of developing their own website. However, in this blog we want to discuss some of the advantages of selling on your own website instead of a marketplace.

1. Greater control over the user experience: When you sell on your own website, you have absolute control over how it looks and how it works. This allows you to offer a personalized experience to your customers and adapt it according to your needs. In a marketplace, on the other hand, you have to adapt to the rules and limitations imposed by the platform.
2. Greater flexibility in terms of prices and offers: When you sell on your own website, you have the freedom to set your own prices and offer offers and discounts without depending on the rules of a marketplace. In a marketplace, on the other hand, you have to compete with other sellers in terms of prices and offers, which can be challenging.
3. Increased visibility and brand recognition: When you sell on your own website, you can use it as a platform to promote your brand and build relationships with your customers. This can help you develop a loyal fan base and increase your visibility in the industry. In a marketplace, on the other hand, your products may get lost among the competition and your brand may not have the same visibility.

In addition, selling on your own website allows you to have greater control over the sales process and the management of your shipments. At WeShip, we're here to help you with your shipments and make the process as efficient and cost-effective as possible.

In short, selling on your own website has its advantages and can be an excellent option for your startup. If you are interested in developing your own website or improving your existing platform, don't hesitate to contact us to see how we can help you